Folloze

Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects. ABM campaigns launched from the Folloze platform drive specific engagement, and we're able to influence and acquire customers as well as strengthen our partnerships and help customers reach their business goals.

Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library and see which content has been the most successful by looking at the pulse tables. We also use Folloze as a sales enablement platform, allowing our Sales team to generate custom boards to send to prospective clients.

We have a general company board used in presentations to high potential and new clients. We also create specific boards for our customers that we keep updated with content that's relevant to each customer- This helps keep our customers informed and sales execs engaged. Account Execs also use boards for presentations to potential and current clients, explaining the latest technology and how we can help them update or upgrade their data center.

Descartes uses Folloze as a separate landing page tool, mostly for campaign distribution (LinkedIn, ABM, email,..). This way we are able to set up tailored landing pages depending on our target audience and goals. The content is mostly focused on resource centers where we can put a bunch of content pieces together to create a personalised experience for the visitor.

Folloze is a core part of the Account-based Marketing communication and engagement tool, either 1:1 ABM or 1:few ABM.

Folloze is a critical tool in our marketing technology stack for engaging customers, partners, and prospects. With Folloze we are able to build dynamic, personalized, landing pages in a matter of hours, rather than days or weeks with our web team or partners. These pages then track all visitor activity at a level we can't match with other tools. Including which pieces of content they viewed, when they viewed them, and how much time they spent with our content on an individual level. This activity builds robust profile of our visitors for informed next steps with our sales team. When paired with other tools, like our CRM or email platform, we can know exactly who is doing what, and follow those actions into opportunity and sale attribution.

From an ABM perspective Folloze is unmatched. You can build and tailor end-to-end experiences for individual accounts, roles, or employees. The personalization tools go far beyond a simple token name replacement, and allows us to present whole sections, or individual pieces of content, based on countless criteria we define. I imagine our ABM and Customer Marketing efforts would be significantly slower and far more rigid without Folloze.

Making personalized microsites for our ABM efforts. Using Folloze allows us to scale our ABM program, whereas trying to do it on our own would require an insane amount of time and developer costs. Folloze allows a team of 3 digital marketers with no developer experience to create a vast amount of microsites.

We use Folloze as part of our Dun & Bradstreet subscription, and it's proven to be a valuable tool. We're able to create and distribute landing pages for ads, events, and campaigns, easily and are able to supplement page visitor data with our Dun & Bradstreet credits. The analytics provided about page uses are also extremely useful, and building the pages is quick and easy.

Customizing folloze board to our customer segments and giving them the recipes on the go, has helped our business. Folloze has been a fast and easy way to reach the customer and work efficiently towards reaching the goal of personalization at a click, if it could add facebook pixel in the backend, this would have been the best experience for everyone (user and end consumer)

We use Folloze as the center piece of our ABM campaigns for our clients. It's creates a central location to host and track all ABM activities regardless of channel. We use it for 1:1 accounts, demand gen, event hosting & follow up.

We use Folloze for three reasons, to de-anonymize and measure account-based engagement with our ungated content, to support account-specific messaging and imagery for account-based digital marketing, and to host themed resource centers on our website. We also use this across five different business pillars to support individual sales reps in prospecting to varying degrees.

ABM 1:1 account hubs, internal resource centers, a 1:few industry-focused microsites, and post-event follow-ups. Folloze has enabled us to scale our 1:1 account hubs and provides a slick, visually appealing information center for our customers to visit with content particular to their use case. Added bonus is that sites can be secured via password or two-factor authentication. CSMs and Sales reps are huge fans.

We use Folloze for our clients, particularly for 1:1 and 1:few - primarily outbound campaigns. We use the platform to create pages, as well as for email outreach. I have also used it as a landing page for inbound traffic from social campaigns. Our main reasons for using it are the ease of creating and setting up a personalized page, but also for the analytics that sits behind it.

We use Folloze as a gateway to conduct personalized experiences with inbound prospects. The tool allows an organization to inject 3rd party intent, and curate a relevant experience based on their topic of interest. It allows us to maintain visibility on the interest areas of prospects, and ensure they are followed up in accordance with the topic and content that best aligns with them.